Tag Archives: Brand

What’s YOUR Brand? Part 4

The last part of my What’s YOUR Brand series and probably the most important part there is. I wanted to end this series by making you think really long and hard…. well not really. This part is about motivation, ambition and your dreams. Part of figuring out who you are is by looking at what you want, what you like and what you expect from yourself. You can’t know what YOUR brand is until you know yourself. If you’re stuck then you just have to wait and figure it out. Usually people don’t know who they are until college and then some people still don’t know. If you’re stuck look at my last few posts of this series and that may help but all in all here’s what the most important part of the series is….

“Unlike a drop of water which loses its identity when it joins the ocean, man does not lose his being in the society in which he lives. Man’s life is independent. He is born not for the development of the society alone, but for the development of his self.”
-B. R. Ambedkar

source: Pinterest

source: Pinterest

Now that you have all of your materials of your brand, all that is left to continue to follow it. You are YOUR own brand. You’re not Sarah or Mike’s brand, you are YOUR brand. I’ve said this countless times but if you need to write it, type it, sketch it, paint it, do it! You have to remember that in this media-reliant world, you aren’t alone. If you think posting that picture of you bonging a beer on Twitter or Facebook for the world to see is a good idea, then I hope you like that being a part of your brand. You should always be yourself but what price would you pay if you weren’t acting as the best version of yourself? You could lose an internship opportunity, a job offer, the respect from your grandmother even (yes some grandmas do use social media). What I want you do to is really express YOUR brand in every aspect of your life. You don’t always have to be on your best behavior, but realize all choices have consequences in some way.

If your thinking about the future and what your dream is, think about who you are and what YOUR brand is. It’ll help you figure out what you want to do later in life. Once you figure that out, motivate yourself. Don’t just sit there and wait for things to happen because remember Newton’s laws? A body in motion stays in motion and a body at rest stays at rest. It can be hard to get up and get going sometimes but it really just takes dedication and passion. Many people forget that if your not passionate about something, you really have nothing. I and many of my colleagues would not have accomplished as much as we have if we weren’t passionate. So I want you to do this to end the series:

source: Pinterest

source: Pinterest

  1. Get up.
  2. Get out.
  3. Get going.
  4. Follow your dreams.
  5. Always stay passionate.
  6. Always stay positive.

Remember these things readers and YOUR brand will be clear, concise and all YOU.

x KMSH

What’s YOUR Brand Part 2: The Resume

reusme swag

photo credit: Google

Remember the post on how to determine what your brand is? Well if you do, great! If you haven’t read it click here! In regards to part 1, once you get past determining what your brand is you have to execute it. Social media was the first step of execution and now you are on to the resume. My first resume was plain, simple and now that I look back, just really bad. If you do not know how to use InDesign, that’s OK. Trust me. If you are a freshman or a sophomore and are still using Word or Powerpoint, do not fret because you may have not had the experience to work with design programs. My resume is in InDesign and I would make one in Word but once you make the switch, you’re not likely to go back. True fact.

I thought about making this a resume “how to” but to be honest, there is no correct way to do a resume. There are things not to do but it’s very either you did it as correctly as you can. I’ve learned the hard way with terrible resumes but I’m here to let you in on some tips.

Tip 1: Unless you have design skills, please refrain from any uses of color. I use black, gray and purple in my resume. I also made it on InDesign and know how to use Illustrator and Photoshop as well, so it fits my skill set. Some employers hate color but if you are applying to more creative agencies or firms, feel free to use your design skills. It’ll make your resume stand out from the rest. If you want to use InDesign but have no idea how to, ask a friend or take a class. I’m currently taking a graphics class now and it is extremely helpful because I had no clue what these programs really had to offer. One last thing: if you do choose to have color, make sure you have a regular old black and white resume on hand for more conservative companies.

Tip 2: Use numbers. I recently started to do this with my newest resume and it already sounds better. “Used promotion strategies to account for a 35% increase in sales for the month of January.” This sentence is under my job as being a Marketing Representative for Insomnia Cookies. A simple promotions job, which could simply be described as “hand out flyers and free cookies,” turned into quantifiable results. When you use numbers it looks much better than I did this and that. You understood the job/task at hand and did well. You were able to pat yourself on the back for your hard work and great results.

Tip 3: Tailoring. If you’re applying to jobs/internships ranging in different fields and expectations, don’t send them all the same resume. Tailor your resume to the specific application and job requirements. If you’re a sophomore or freshman this is a little harder to do because you don’t have as much experience to tailor but for juniors, seniors and everyone else, read the job description. For instance, I’m applying for internships in fashion PR this summer and I’ll be going through each section and each job to tailor it to what they are looking for. I have a virtual internship right now working with clients who are in the fashion and beauty sectors but it’s only one out of 3-4.

Tip 4: Be different. Figuring out the layout for your resume is difficult but just remember to not to the basic cookie-cutter resume. I hate plain resumes. If you use a Microsoft Word template just walk away from the computer right now and go apply to your local fast food restaurant. Harsh, but it won’t get you a job. I am not saying to make your resume like Elle Woods, where it was pink and smelled nice. That will not get you a job either. But make it your own. What’s YOUR brand? Who is _______? Having a resume that is different from the pack will make you stand out and if it matches the rest of your brand, it looks really nice.

There are so many more tips and tricks I could divulge to you all but this post is getting a little long. My advice is to also make mistakes when it comes to your resume. No resume is perfect but if you make mistakes, you learn. Trust me, my old resume’s are in the trash and that’s where they belong. There are also plenty “how to” resume blogs on the web. Are they all right? No. However, no one is right when it comes to resumes. You can be wrong but if an employer doesn’t like your resume, it happens. Someone out there will and you’ll hopefully be a great candidate and have landed your dream job. Just remember to save all of your sparkle and shine for the interview because glitter and a resume don’t mix.

Best of luck with your brands readers, mine has taken me three years and it’s still not exactly what I want but I’m trying. That’s all we can ever do in this world: try our best and hope for the best.

x KMSH

P.S. I’ll be doing a Part 3 and 4 in the future. Stay tuned!

photo credit: google

photo credit: Google

 

What’s YOUR Brand?

Hey readers, last week I attended the last of Scripps PRSSA’s PR Bootcamp and the topic was personal branding. Until about a year or so ago, I didn’t know that I was my own brand. Usually when I think of brands I think Burberry, Cheetos, Diet Coke, etc. but not me, myself and I. So what did I learn about how to promote the best YOU brand?

My Twitter profile just screams me with my tagline, background of NYC in pastels and I'm smiling in my "professional photo."

My Twitter profile just screams me with my tagline, background of NYC in pastels and I’m smiling in my “professional photo.”

Step 1: Consistency. All of your social media profiles should match. My Twitter and LinkedIn profile pictures match, as well as the photo I use on the “Who am I?” page on this website. I do have a Facebook but a) I use it for photo purposes/to connect with friends and b) it has higher privacy settings. My photo isn’t the same as my Twitter and LinkedIn but it’s still appropriate and explains me (it’s in black and white). I also have this weird OCD habit about all of my fonts being the same. The font I use for my email is the same font in my resume…. weird right? Well that’s me for ya!

Step 2: Appropriate. Okay, I had to bring this one up. The general rule is that if you wouldn’t want your grandmother to see it then don’t post/tweet it. That can be said for photos as well. If you’re under 21, why would you have pictures of you with alcohol in your hands? It’s illegal and you can lose a job or internship over it. I’m not saying you have to be a stick in the mud but be smart. It’s as simple as that.

Step 3: Make it you. This is something I find many people have difficulties with. It’s great to see that on Twitter you are extremely professional and good at what you do but what are you like? Are you boring? Are you a mild-crazy person? What are your interests/hobbies? I look at Twitter as a place where you should be professional but have fun and make it your own. My twitter is half what I do and half what I like. It’s me. I mean who else would say “Lover of traveling” or “Fashion OBSESSED.” That may be someone else’s tagline but I can say that’s who I am. I’ve been to eight different countries and I browse clothing on Pinterest and Polyvore almost every single day. I also read fashion news and am secretly in love with Fashion Police on E!

When looking at YOUR brand, you really have to think about who you are. Now resumes are another subject I will talk about soon because mine took FOREVER. But just remember to never have a private and public Twitter, because that could mean your hiding something. Be smart and if you are thinking whether that post/tweet is a good idea, just don’t post/tweet it. Lastly, remember that you are your own brand, not someone else’s, so ask yourself: Who is ______________?

P.S. I’m going to Chicago in less than three weeks with my best friend and I cannot wait! Michigan Avenue and amazing food here I come!

x KMSH

Diet Coke ad I made for my graphics class... It's one brand I love because I have at least one a day.

Diet Coke ad I made for my graphics class… It’s one brand I love because I have at least one a day.