Tag Archives: branding

Manifesto

Hey readers, I was cleaning out my files on my laptop of all the old college assignments I don’t need, and found this manifesto I wrote this past semester. I think it sums up High Heels, High Hopes pretty well.

If I could describe myself by an object, I’d be a metallic cap-toed high heel. In many other words, I’m the classic piece with a bit of modern flare.

I don’t give up easily, and am hard to break. With every click-clack on the marble floors, I make my mark on the world. I can be stereotyped as dramatic or high-maintenance to many, but am optimistic, hard working and passionate.

Challenges don’t scare me away – they entice me. Even after a long day, worn down and tired I’m ready for what adventures will happen tomorrow. I’m not your typical high-heel, but a shoe that’s traveled the world, experienced much and still yearns to learn more.

In a nutshell, I’m more than a high-heeled stereotype of glitz and glam – I’m a passion that strives to be successful even if it takes a long walk to get there.

x Kelly

#boss

Social Media can be your Friend

social media

Image credit: Google

Hi Readers. Last week was insane… I could not keep up, but this week is starting to be insane too. So while I hope you all had a better weekend than I did, I decided to write a post about how social media can really be your friend. I have friends who believe in the public and private Twitter account, the using your middle name on Facebook and that they really should just delete their social media accounts all together. I understand you find that is a great solution, however, why hide yourself? If you hide yourself, you show employers you have something to hide. Here’s how social media can be your friend:

Networking is now done on social media. Follow your favorite brands and companies on Twitter, make connections on LinkedIn. Twitter and LinkedIn are the new networking mixers. It’s the only way people actually have time to network besides conferences, and really ‘ain’t nobody got time for that.’

Facebook is to post Buzzfeed articles. You can be your non-professional self on Facebook. It’s dying! All employers will check for is whether you are doing something illegal or drinking. So just don’t post on Facebook while drunk. You don’t need to use your middle name instead of your last, Facebook is for you to post Buzzfeed articles. Just please don’t rant about relationships, it’s very annoying.

It’s the best way to show your personality. A resume or cover letter doesn’t say who you are as a person. Your Twitter does and if you do it right, they’ll see you are someone they want to work with. Twitter is one of the best ways to share your personal brand, because you can connect with so many people you would’ve never met before. It’s just a follow button away #TwitterisYOURfriend

If you do it right, there’s no need to delete. If your Twitter or Facebook account was extremely inappropriate, it’s okay to delete it. However, if you turn it around and change what you’re tweeting, there’s no need to delete it. You’d be starting from scratch and that’s an extra hassle. And if you don’t think Twitter is important, I hope you won’t be working in communications or marketing.

Public vs. Private. Having a private and public Twitter is stupid. I’m not sorry about it. Why can’t you showcase your professional and personal life? You aren’t a robot. You have feelings and a life, it’s okay to admit it. Also, having two Twitter accounts means wasting even more time browsing social media when you have a paper due the next morning.

I don’t mean to be critical about all of this, but social media can be a huge asset to your professional career. It’s not something to be afraid of if you understand it and use it correctly. Just remember no ranting, no passive aggressiveness, no drunk posts and absolutely no inappropriate content. If you’re upset, call your mother. She probably misses you anyways. 🙂

source: Pinterest

source: Pinterest

What’s YOUR Brand? Part 4

The last part of my What’s YOUR Brand series and probably the most important part there is. I wanted to end this series by making you think really long and hard…. well not really. This part is about motivation, ambition and your dreams. Part of figuring out who you are is by looking at what you want, what you like and what you expect from yourself. You can’t know what YOUR brand is until you know yourself. If you’re stuck then you just have to wait and figure it out. Usually people don’t know who they are until college and then some people still don’t know. If you’re stuck look at my last few posts of this series and that may help but all in all here’s what the most important part of the series is….

“Unlike a drop of water which loses its identity when it joins the ocean, man does not lose his being in the society in which he lives. Man’s life is independent. He is born not for the development of the society alone, but for the development of his self.”
-B. R. Ambedkar

source: Pinterest

source: Pinterest

Now that you have all of your materials of your brand, all that is left to continue to follow it. You are YOUR own brand. You’re not Sarah or Mike’s brand, you are YOUR brand. I’ve said this countless times but if you need to write it, type it, sketch it, paint it, do it! You have to remember that in this media-reliant world, you aren’t alone. If you think posting that picture of you bonging a beer on Twitter or Facebook for the world to see is a good idea, then I hope you like that being a part of your brand. You should always be yourself but what price would you pay if you weren’t acting as the best version of yourself? You could lose an internship opportunity, a job offer, the respect from your grandmother even (yes some grandmas do use social media). What I want you do to is really express YOUR brand in every aspect of your life. You don’t always have to be on your best behavior, but realize all choices have consequences in some way.

If your thinking about the future and what your dream is, think about who you are and what YOUR brand is. It’ll help you figure out what you want to do later in life. Once you figure that out, motivate yourself. Don’t just sit there and wait for things to happen because remember Newton’s laws? A body in motion stays in motion and a body at rest stays at rest. It can be hard to get up and get going sometimes but it really just takes dedication and passion. Many people forget that if your not passionate about something, you really have nothing. I and many of my colleagues would not have accomplished as much as we have if we weren’t passionate. So I want you to do this to end the series:

source: Pinterest

source: Pinterest

  1. Get up.
  2. Get out.
  3. Get going.
  4. Follow your dreams.
  5. Always stay passionate.
  6. Always stay positive.

Remember these things readers and YOUR brand will be clear, concise and all YOU.

x KMSH

What’s YOUR Brand Part 3: Business Cards

Hey readers here’s part 3 of my “What’s YOUR brand?” series and the focus this week is business cards. Some of you may be thinking, “seriously? business cards?” Yes, business cards are important. Do not think they are some piece of cardboard you hand to people you meet. A business card is a chance for you to be creative and show your personality while still keeping it classy. Now I’m sure you’re thinking what goes on my business card? Where do I have them made? Can I make them myself? What are the limits? Well here’s what I did and what you should do:

Step 1: Research. Like many other steps in to creating YOUR brand, you have to do your research. I did a Google Image search of creative business cards and went from there. I also looked at what my fellow PRSSA and ImPRessions colleagues were doing. I knew I didn’t want to just use Vistaprint or Staples because that’s not personal (in my opinion). My advice is to do a Google search, ask your friends, your peers and your parents then write down a list of what you think you want. Do you want to use your photo? Your special logo? These are all good questions to ask but it helps to write down and map out what you want. NOTE* photo needs to be a professional photo.

Step 2: Design. I used InDesign to create my business cards. I simply clicked the “business card” layout in the menu then made two pages, front and back. I did not map out what I wanted so I had to mess around with it for awhile. I didn’t tend to love any designs that I saw on my Google search so I asked, who is Kelly? What says who I am? First thing that came to mind: my Twitter. Readers, I love my Twitter profile. I found the background photo on Pinterest, it’s NYC Skyscrapers in black, gray and white with pastels… I love it! I also spent forever on my bio and it speaks to who I am so I thought, I’m going to use it. I also used the font that is used on Twitter… it’s an OCD thing. The front of my business card is very plain, as it is gray with a white stripe and my name, email, phone, twitter, LinkedIn, and a few positions.

business cards2

back of my business cards

Step 3: Printing. All that needs to be done here is more research. See where the best printing prices are and the amount you are allowed to print. Remember 500 business cards is A LOT. Try for 100 or less. Maybe 50 if you’re an underclassmen. With Vistaprint, you end up printing around 200-500 business cards, which is way too many. If you have positions on your business cards do not do this because in college your business cards will change at least once a year. Also please do not spend ridiculous amounts on printing, it’s not worth it. A business card can speak to who you are as a person but it’s not worth your minimum wage college job’s paycheck.

Overall business cards are what you want them to be. They can be super simple or extremely creative but it depends on what you want to do and who you want to impress with your amazing business cards. If you’re more corporate, think business. If you’re more agency, fashion, graphics, think fun!

I hope this helps you all in creating your perfect business cards! Part 4 of the final “What’s YOUR Brand?” series will be coming up soon and you won’t want to miss out! Any questions, comments, concerns? Comment below or follow me on Twitter and message me!

I am writing this in my media ethics class right now, while still adding to the discussion #multitaskingatitsfinest.

x KMSH

What’s YOUR Brand Part 2: The Resume

reusme swag

photo credit: Google

Remember the post on how to determine what your brand is? Well if you do, great! If you haven’t read it click here! In regards to part 1, once you get past determining what your brand is you have to execute it. Social media was the first step of execution and now you are on to the resume. My first resume was plain, simple and now that I look back, just really bad. If you do not know how to use InDesign, that’s OK. Trust me. If you are a freshman or a sophomore and are still using Word or Powerpoint, do not fret because you may have not had the experience to work with design programs. My resume is in InDesign and I would make one in Word but once you make the switch, you’re not likely to go back. True fact.

I thought about making this a resume “how to” but to be honest, there is no correct way to do a resume. There are things not to do but it’s very either you did it as correctly as you can. I’ve learned the hard way with terrible resumes but I’m here to let you in on some tips.

Tip 1: Unless you have design skills, please refrain from any uses of color. I use black, gray and purple in my resume. I also made it on InDesign and know how to use Illustrator and Photoshop as well, so it fits my skill set. Some employers hate color but if you are applying to more creative agencies or firms, feel free to use your design skills. It’ll make your resume stand out from the rest. If you want to use InDesign but have no idea how to, ask a friend or take a class. I’m currently taking a graphics class now and it is extremely helpful because I had no clue what these programs really had to offer. One last thing: if you do choose to have color, make sure you have a regular old black and white resume on hand for more conservative companies.

Tip 2: Use numbers. I recently started to do this with my newest resume and it already sounds better. “Used promotion strategies to account for a 35% increase in sales for the month of January.” This sentence is under my job as being a Marketing Representative for Insomnia Cookies. A simple promotions job, which could simply be described as “hand out flyers and free cookies,” turned into quantifiable results. When you use numbers it looks much better than I did this and that. You understood the job/task at hand and did well. You were able to pat yourself on the back for your hard work and great results.

Tip 3: Tailoring. If you’re applying to jobs/internships ranging in different fields and expectations, don’t send them all the same resume. Tailor your resume to the specific application and job requirements. If you’re a sophomore or freshman this is a little harder to do because you don’t have as much experience to tailor but for juniors, seniors and everyone else, read the job description. For instance, I’m applying for internships in fashion PR this summer and I’ll be going through each section and each job to tailor it to what they are looking for. I have a virtual internship right now working with clients who are in the fashion and beauty sectors but it’s only one out of 3-4.

Tip 4: Be different. Figuring out the layout for your resume is difficult but just remember to not to the basic cookie-cutter resume. I hate plain resumes. If you use a Microsoft Word template just walk away from the computer right now and go apply to your local fast food restaurant. Harsh, but it won’t get you a job. I am not saying to make your resume like Elle Woods, where it was pink and smelled nice. That will not get you a job either. But make it your own. What’s YOUR brand? Who is _______? Having a resume that is different from the pack will make you stand out and if it matches the rest of your brand, it looks really nice.

There are so many more tips and tricks I could divulge to you all but this post is getting a little long. My advice is to also make mistakes when it comes to your resume. No resume is perfect but if you make mistakes, you learn. Trust me, my old resume’s are in the trash and that’s where they belong. There are also plenty “how to” resume blogs on the web. Are they all right? No. However, no one is right when it comes to resumes. You can be wrong but if an employer doesn’t like your resume, it happens. Someone out there will and you’ll hopefully be a great candidate and have landed your dream job. Just remember to save all of your sparkle and shine for the interview because glitter and a resume don’t mix.

Best of luck with your brands readers, mine has taken me three years and it’s still not exactly what I want but I’m trying. That’s all we can ever do in this world: try our best and hope for the best.

x KMSH

P.S. I’ll be doing a Part 3 and 4 in the future. Stay tuned!

photo credit: google

photo credit: Google