So if you watched the Superbowl this past Sunday, you should already kinda know what I’m about to talk about. If you didn’t watch the Superbowl, like me, but saw the hashtag #Esurancesaves30 all over Twitter then you may be either really confused or know what’s up. The background on this trending hashtag is that Esurance was the first commercial AFTER the Superbowl had ended. Why is the “after” in all caps and bolded? Well, because Esurance aired their commercial AFTER the Superbowl had aired, they saved 30 percent or $1.5 million.
How is all of this relevant to Twitter you ask? Well if you used the hashtag #Esurancesaves30 before 1 a.m. PST today, then you have been entered into their sweepstakes giveaway of $1.5 million. I have no idea how long it’ll take them to figure out the winner, because there are hundreds upon hundreds of thousands of entries. You were able to enter as many entries as you wanted until that deadline. I really hope I win, but unless the Luck of the Irish is on my side… it is doubtful. #Sadface.
Why Twitter you ask? Well according to what I have read on the contest, it was easy and many people use it. It’s as simple as that. The winner will be announced on Jimmy Kimmel Live tomorrow night, so this is also all tied together because millions of people will be tuning in. I probably will, just in the very, very slim chance I win. It’s $1.5 million that could pay off my school loans, pay for my parents retirement, I could travel. The possibilities are endless with $1.5 million. I hope the winner spends it well and shares it with those who are less fortunate.
What is really impressive is that the campaign has received 1 billion impressions. Not 1 million, 1 billion. That is one effective and clever PR campaign. Props to the person who came up with it, they should receive $1.5 million for their hard brain work. According to Mashable, Esurance has gained 90,000+ more Twitter followers and there were 200,000 entries within the first minute. Although, the commercial has only received 316,110 views on YouTube. You can’t win them all right?
Well readers, I hope you entered the contest. If you win I hope you share some of your winnings with me, your favorite high-heeled blogger, whose hopes and dreams are much higher than that.
Have a happy Tuesday and keep on the lookout for more blog posts to come later this week!