Tag Archives: ImPRessions

My Balance Pyramid

I was recently looking through one of my favorite blog sites, NYC PR Girls, and I saw a post that really inspired me. It was about a PR Girl’s Balance Pyramid. So I thought to myself, why not create my own? It is somewhat similar to the one on NYC PR Girls, but different because I factored in School and ImPRessions.

my balance pyramid

Family and Friends. This group of people are my support group. I wouldn’t be anywhere without my family and friends. I talk to my mom at least once a day, I also secretly think I annoy my roommate, because I bug her all the time to chat. I believe that at the end of the day, even if I lost everything, I would still have my family and friends right there with me.
School. Being in college, I feel like many people don’t have this high on their pyramid. You came to college to get a degree, so why wouldn’t you take the time to study? I’m paying for my school and will be making those student loan payments once I graduate, but I also came to Ohio University to study journalism and hopefully get a job out of it one day. (Side note: when making this pyramid I almost put ImPRessions second, however I could hear my mother’s voice in my head saying school comes first, which it always should.)
ImPRessions. I can say I have learned more from ImPRessions and PRSSA, than any class I have ever taken. I work with some amazing, brilliant people, who will one day be kicking butt in the PR world. Scripps is a school that creates journalists who are amazing at what they do. Working with students involved in ImPRessions and PRSSA has taught me what can’t be learned in a classroom, and I have met some pretty cool bobcats from it.
Health. This category includes “me time”, staying active and making sure I’m doing what I need to, to stay healthy. In order to be productive and do a great job, I need “me time” at least once a day. When I’m very busy, those quiet moments when I put in my headphones allow me to forget for a second what I have going on. I also am very concerned about staying active and getting sleep. I hate being sick. I feel weak, unorganized and overall a hot mess. If I keep myself in check and make sure I eat right, workout a little and spend some few minutes alone every day, I’m able to accomplish anything I put my mind to.
Love Life. This section is something I am not really concerned about. I’m only 20, I have plenty of time to find “the one.” Until then, I’m here to work hard and have a good time. If there is a guy in my life, at the moment it just makes me add one more thing to my to do list, “make time to hang out with ___”. I’d rather have a good time and live life when I have the time, other than worry about how I’m single. It’s college, not your 30s.
Misc. These are the little things that make me smile or make my day. I love music. If it was acceptable to listen to music all day long, I definitely would. I also like reading funny Buzzfeed articles and drinking my one-a-day Diet Coke. It’s these little things that just make me realize everything is always going to be okay. The world is not ending and there is not a zombie apocalypse. We aren’t on a trashy reality TV show (although I love Vanderpump Rules), where our lives always suck and are filled with drama. We are normal human beings who are just living our lives… and that is perfectly okay with me.

So this is my pyramid. It was fun to analyze my life and make it, so I challenge all of you reading to try and make your own balance pyramid. How do you balance school, work and a social life? Let me know in the comments.

Third post this week! Woo!


#Esurancesaves30 and gains 1 billion Impressions

So if you watched the Superbowl this past Sunday, you should already kinda know what I’m about to talk about. If you didn’t watch the Superbowl, like me, but saw the hashtag #Esurancesaves30 all over Twitter then you may be either really confused or know what’s up. The background on this trending hashtag is that Esurance was the first commercial AFTER the Superbowl had ended. Why is the “after” in all caps and bolded? Well, because Esurance aired their commercial AFTER the Superbowl had aired, they saved 30 percent or $1.5 million.


How is all of this relevant to Twitter you ask? Well if you used the hashtag #Esurancesaves30 before 1 a.m. PST today, then you have been entered into their sweepstakes giveaway of $1.5 million. I have no idea how long it’ll take them to figure out the winner, because there are hundreds upon hundreds of thousands of entries. You were able to enter as many entries as you wanted until that deadline. I really hope I win, but unless the Luck of the Irish is on my side… it is doubtful. #Sadface.

Why Twitter you ask? Well according to what I have read on the contest, it was easy and many people use it. It’s as simple as that. The winner will be announced on Jimmy Kimmel Live tomorrow night, so this is also all tied together because millions of people will be tuning in. I probably will, just in the very, very slim chance I win. It’s $1.5 million that could pay off my school loans, pay for my parents retirement, I could travel. The possibilities are endless with $1.5 million. I hope the winner spends it well and shares it with those who are less fortunate.

What is really impressive is that the campaign has received 1 billion impressions. Not 1 million, 1 billion. That is one effective and clever PR campaign. Props to the person who came up with it, they should receive $1.5 million for their hard brain work. According to Mashable, Esurance has gained 90,000+ more Twitter followers and there were 200,000 entries within the first minute. Although, the commercial has only received 316,110 views on YouTube. You can’t win them all right?

Well readers, I hope you entered the contest. If you win I hope you share some of your winnings with me, your favorite high-heeled blogger, whose hopes and dreams are much higher than that.

Have a happy Tuesday and keep on the lookout for more blog posts to come later this week!


Freestyle? More like Freelance

“Like a lot of freelance cartoonists, when any opportunity like that comes along, I have a hard time saying no, whether it makes sense or not.” – Jim Woodring

Last week I embarked on my first freelancing opportunity. Unfortunately it’s for free but all I thought was this person likes what I’m saying, I’ll get to add to pieces to my portfolio and build my resume even more. Now this is a first time thing for me, so I’m going with my instincts. Working with OU’s student-run PR firm, ImPRessions (nationally affiliated with PRSSA, I might add), I’ve learned that in PR you sometimes have to go with your gut.

Looking for guidance I emailed my old Account Supervisor, who has now graduated. Sad. But she was able to give me ideas I hadn’t thought of. I sat there staring at her email, examples of content marketing, the client’s website/Facebook/Twitter, etc. late last night, then it finally came to me.

The pitch needs to be worked on design wise but all this man wants to hear is my ideas and I’m ready for him. Wish me luck! I’ll report back this evening!

Wearing flats today because it’s been gorgeous here and my feet just can’t do the heels in hot. Wishing I would’ve packed my wedges. Boo.