Hey Readers, I was reading an article for my social media class when inspiration sparked to write this blog post. After the first week of classes, I already had a sense of accomplishment because things we were talking about in my classes were things I had learned this summer. If you ever get the opportunity to intern at Ogilvy, I highly suggest it. But if not, here’s a list of things about what interning in an agency taught me.
- Producing a TV spot isn’t as easy as it looks. The process in order to produce a simple TV spot could take a year, or longer. The amount of account planning, strategy and creative that needs to be put in place is extensive. The work that has to be completed before the shoot even happens, is more than you’ll ever learn in a classroom. Rounds and rounds of revision will be done, numerous ideas will be shot down, and at the end of it you will have a TV spot.
- If you have a temper, you shouldn’t work in this industry. Sometimes clients can make you mad, upset, happy, sad, etc. Never lash out at a co-worker, your boss and especially the client. If there’s a problem, speak with your supervisor because if something bad happens because you couldn’t hold in your temper – it’s all on you. It goes the same with co-workers. If you have to take a walk and a few deep breaths, do it. Don’t ever start fights at work, it’s not worth it – EVER.
- Communication is the most important asset to do well. It’s not always easy to be on the same page, but you have to communicate. The client will miss things and you will miss things, so you have to constantly communicate or mistakes will be made. This is the communications industry, and there’s no joke about it. Communication is always key with the client, your boss, your team, etc.
- Be concise, be thorough – think brevity. I learned this in one of my classes last year, but experienced it more this summer. If you have to explain something, make sure you know what you are going to say. Because if you don’t know and just babble on, no one will understand you. I’ve done it, we all have. It’s all about learning how to explain things concisely without leaving out any details. If you have to study, do it. I did it, and ended up doing a lot better because of it.
- Be a team player. Sometimes agencies seem very cutthroat because we all want to excel. However, you can’t forget that everything that is created is not possible without your team. Think synergy – without it your team will suffer. A team that works together well will produce better work. And remember, we all have a lot to deal with, but it’s a matter of how you deal with it all. Creatives have a lot on their plate, so do account planners, production managers, account managers, etc. We all have stuff we have to deal with, but being a team player will always make it easier.
I learned so many more things than that this summer, so I made a short bullet list below… because it’s a lot. (Although, I can’t complain – BEST LEARNING EXPERIENCE EVER)
- Always follow the creative brief
- Spreadsheets and timelines are your friend
- Deadlines are not to be joked about
- Retouching is a huge process
- Read emails very thoroughly or you’ll miss something
- Organization is a skill set
- Manage your time properly, or get burned
- Powerpoint presentations shouldn’t have many words
- You are the presentation, not the powerpoint
- Styleguides take time to put together
- Smile, even if you’re having a bad day
- Study the brand and what’s going on
- Google docs are amazing
- Your fellow interns are pretty awesome people
- Stay on top of everything – it’s hard but just do it
- Advertising is pretty cool
So that’s my list. I hope you had a wonderful labor day weekend! I know I did rocking my strappy sandal wedges out and about with my friends. (Athens is no place for stilettos).