Tag Archives: Ogilvy & Mather

What Interning at an Agency Taught Me

Hey Readers, I was reading an article for my social media class when inspiration sparked to write this blog post. After the first week of classes, I already had a sense of accomplishment because things we were talking about in my classes were things I had learned this summer. If you ever get the opportunity to intern at Ogilvy, I highly suggest it. But if not, here’s a list of things about what interning in an agency taught me.

  1. Producing a TV spot isn’t as easy as it looks. The process in order to produce a simple TV spot could take a year, or longer. The amount of account planning, strategy and creative that needs to be put in place is extensive. The work that has to be completed before the shoot even happens, is more than you’ll ever learn in a classroom. Rounds and rounds of revision will be done, numerous ideas will be shot down, and at the end of it you will have a TV spot.
  2. If you have a temper, you shouldn’t work in this industry. Sometimes clients can make you mad, upset, happy, sad, etc. Never lash out at a co-worker, your boss and especially the client. If there’s a problem, speak with your supervisor because if something bad happens because you couldn’t hold in your temper – it’s all on you. It goes the same with co-workers. If you have to take a walk and a few deep breaths, do it. Don’t ever start fights at work, it’s not worth it – EVER.
  3. Communication is the most important asset to do well. It’s not always easy to be on the same page, but you have to communicate. The client will miss things and you will miss things, so you have to constantly communicate or mistakes will be made. This is the communications industry, and there’s no joke about it. Communication is always key with the client, your boss, your team, etc.
  4. Be concise, be thorough – think brevity. I learned this in one of my classes last year, but experienced it more this summer. If you have to explain something, make sure you know what you are going to say. Because if you don’t know and just babble on, no one will understand you. I’ve done it, we all have. It’s all about learning how to explain things concisely without leaving out any details. If you have to study, do it. I did it, and ended up doing a lot better because of it.
  5. Be a team player. Sometimes agencies seem very cutthroat because we all want to excel. However, you can’t forget that everything that is created is not possible without your team. Think synergy – without it your team will suffer. A team that works together well will produce better work. And remember, we all have a lot to deal with, but it’s a matter of how you deal with it all. Creatives have a lot on their plate, so do account planners, production managers, account managers, etc. We all have stuff we have to deal with, but being a team player will always make it easier.

I learned so many more things than that this summer, so I made a short bullet list below… because it’s a lot. (Although, I can’t complain – BEST LEARNING EXPERIENCE EVER)

  • Always follow the creative brief
  • Spreadsheets and timelines are your friend
  • Deadlines are not to be joked about
  • Retouching is a huge process
  • Read emails very thoroughly or you’ll miss something
  • Organization is a skill set
  • Manage your time properly, or get burned
  • Powerpoint presentations shouldn’t have many words
  • You are the presentation, not the powerpoint
  • Styleguides take time to put together
  • Smile, even if you’re having a bad day
  • Study the brand and what’s going on
  • Google docs are amazing
  • Your fellow interns are pretty awesome people
  • Stay on top of everything – it’s hard but just do it
  • Advertising is pretty cool

So that’s my list. I hope you had a wonderful labor day weekend! I know I did rocking my strappy sandal wedges out and about with my friends. (Athens is no place for stilettos).


Being the Best Intern Version of Yourself

DWPHey Readers. I hope you’ve all been having wonderful weeks. It’s been a good week so far, not too crazy and not too slow. I only have 2 1/2 weeks left and I’m already starting to get depressed. I’ve learned so much this summer and I can only thank my amazing bosses and coworkers. I think this internship was what I’ve been needing, to figure out what I want to do. So while I hope you all get similar experiences at your internships, here are tips on being the best intern version of yourself.

  1. Be Yourself. We all have to have our professional fronts on, but if you’re in PR or Advertising let’s be real, we all like to let loose, make jokes and have fun at what we are doing. This industry is not boring, not even close to that word. Everyday is a new adventure filled with Don Draper and PR girl references.
  2. Listen. I sometimes have this problem. Yes, I’ll admit it, but I’ve been learning. Facebook and Twitter are huge distractions. I know it’s a part of our field, but only look when you are taking a break. You want to be fully focused, and social media during a meeting is a HUGE NO NO. Just don’t do it. You’ll miss something important.
  3. Always be there. If you have intern buddies, don’t go and try to find them and walk around the office all day. Yes, socializing is allowed but if you’re not there and not working, what will your boss think? Last summer this one intern was always late to work, came in sometimes or would take naps while their TD wasn’t there. I highly doubt he got an awesome letter of recommendation. Also, if you’re always there that means more responsibility for you (that’s a good thing in this field).
  4. Take note of EVERYTHING. Remember in the Devil Wears Prada when Andie and Emily always had a notebook with them. Take note of everything and anything. I don’t care if you have to summarize your notes later, you don’t want to miss anything. Imagine what would’ve happened if Andie forgot about the satchel for the Pony and Pier 59? She would’ve been smashed by Miranda and her Prada stilettos.
  5. Create trust. You know you’re doing something right when your boss trusts you. That means, not checking everything you do in great detail or trusting you to do work that is above the intern level. It’ll happen like an aha moment, either by you or in my case, another intern said “you must be doing something right.” If you have that Andie moment (because she said “that means I did something right”) feel good about yourself and keep doing what you’re doing.
  6. Ask for feedback. I try to check in with my supervisor every two weeks or so. She asks me how things are or if I have any questions, etc. I always ask if there’s anything I can improve on or if she has any feedback, etc. All feedback has been positive this summer, so I always feel good after a check-in.

If any of you have anything you’d like to add, let me know in the comments! These are just my tips on being the best intern version of yourself. Because at the end of the summer, we all want a job or to come back after graduation for a job. So do your best and kick intern ass.