Tag Archives: Ogilvy

Making Decisions: Big Agency vs. Small

2014-07-10 18.09.06Hey Readers! It’s a beautiful day in Chicago and I’m currently waiting for my boss to get in, so I thought I’d blog. I’ve been thinking about the topic of big agency vs. small, and whether I really want to work for such a large agency. Don’t get me wrong, Ogilvy is amazing! However, I feel like with a big agency, the job you have is the job you have. If you work in account management, that is your job. By that I mean, you won’t be making creative decisions or dabbing in social media, etc. You have your role, and that’s what you’ll do.

Being an account manager is rewarding because you do work with many people, trying to make sure the client is happy and that the work is being done. You are the contact between the client and the agency. It’s a big role in many ways, but I’ve been wondering if I want to do more. Do I want to be at an agency where I do more than just be an account manager? Or would I be happy doing this in the long run?

I only have one semester left at Ohio U, and I have to start thinking about jobs. Do I want to do advertising? Do I want to do PR? Where do I want to live? Do I want to work at a big agency or a small one? All of these questions are swirling around in my head and currently I have no idea what I want. I guess this summer will help me figure things out.

To finish the post up, I thought I’d give a list (based on my experiences) of the pros and cons of a big agency vs. small agency.

Big Agency

Pros

  • You get to work with big brands
  • You meet and work with many different types of people
  • Big agency means big perks (name recognition on your resume is one)
  • Big agency could also mean big company culture (Ogilvy has many fun events for it’s employees to attend)

Cons

  • You’re stuck in your niche
  • Turnover rate is very high
  • Pay is not great

Small Agency

Pros

  • Your work is more versatile and you’re not stuck in your niche
  • You know the names of everyone you work with
  • Smaller brands but more freedom creatively

Cons

  • You could potentially work twice as many hours
  • Pay is not great
  • Not as many perks of being at a big agency (company culture wise)

Well this list kind of helps me, but after this summer we’ll see where the chips fall. Have a wonderful Friday readers!

x KMSH

What to do When there’s NOTHING to Do

woman bored at workHey readers, it’s been awhile. I have been adjusting to life in the city and working at Ogilvy. Now some days have been completely crazy, and other days there’s nothing for me to do. With it almost being the 4th of July, and most people out this week, it’s been pretty mellow. Monday got busy, then Tuesday was during the middle of the day and today I have nothing until after lunch. If you’re situation is similar to mine, here’s what productive things you can do in your spare time:

  • Label emails. Now this one seems kind of too OCD and a waste of time. However, if you are working at an agency and are on multiple accounts like moi, it helps you to find old emails easier. I have five main labels and then sub labels for certain accounts. It may seem tedious and way too much, but you’ll thank me because when you need to find an email your boss can’t it’ll take two seconds.
  • Work on your summer project. Most companies and agencies, especially large ones, give their interns a summer project to work on. If you have tons of free time, work on that project and get all of it done. I say this because if you don’t do it in your free time and eventually have no time, you’ll be working on it after hours (and no one wants to do that when it’s intern happy hour). So don’t waste your free time!
  • Read industry news. I am always on Mashable, PR Daily, Fast Company, Fashionista.com, etc. It keeps me informed on what is going on in my industry and gives me something to talk about with coworkers. It’s not the most productive thing to do with your free time, but it’s better than just looking at Facebook all day.
  • Ask if anyone on your team needs anything. If you work at an agency, you can’t just walk around the office and be like, “hey, anyone need help with anything?” Your boss will wonder what the heck you are doing, and you can’t just do work for other accounts – that’s just not how it works. You can ask anyone on your account if they need anything, like copies or a small task, but if they have nothing it is okay. Your boss cannot punish you because there’s nothing for you to do, that’s not how it works.
  • Blog. If you have nothing to do – no side project, intern project, actual work, etc. then it’s okay to spend your time doing something like blogging. I am a very productive person, and always ask if there’s anything I can help with, but sometimes there is literally nothing. That’s okay. So after all of my emails are labeled, I’ve read industry news articles and asked if anyone needs anything, I’ll do something like write a blog post. It’s not like I am checked out, because my eyes are fully glued to my email and schedule, but these low-times at work happen. It’s just how it is.

In an agency setting, you will either be crazy busy or have absolutely nothing to do. That’s just the way the business is, especially for newcomers. Don’t get upset or feel like you’re useless, just do the jobs you are given and try to be productive as possible during the times you don’t have anything to do at the moment. Are the status reports updated? Is everything running smoothly? Did you get your cup of coffee yet? Ask yourself these questions, and if all else fails, just go with it.

x KMSH

Tomorrow is the BIG Day

Okay, so I’ve been perfectly fine until now. Tomorrow is my first day at wait for it… Ogilvy! I am so excited and nervous, I am jittery writing this post. It was a long application process, but it just goes to show hard work really does pay off. I will be waking up early, hoping in the shower and taking an express train downtown.

I have to be there by 9 a.m. so wish me luck on my first day!

P.S. Video is Carrie Bradshaw of her first day at Vogue