Tag Archives: PR Girl

What it Takes to Have a Good Personal Website

pr girlThe past year I’ve been the Director of Communications for Ohio University’s student-run PR firm ImPRessions, and in my role I have not only learned what ‘good’ social media is, but what it takes to have a good blog or website. For starters, it’s not just about pushing out content. While you want a lot of content, don’t sacrifice the quality. Also, EDIT YOUR CONTENT. I’ve been sent blogs that were 1200 words, and I edited them down to 650. Content is king, and don’t ever send out a blog without editing it.

When looking back at my first blogs on High Heels, High Hope, I feel like I need to go back and fix them. It’s amazing how within a year your writing skills can go from good to great. And recently, I was asked “what makes a good personal website?” So after some thought and procrastination from researching Deutsche Welle for a paper, I decided to make a blog about it. My tips are below:

  1. Keep it simple. We all want to have beautiful color schemes with tons of images, a Twitter feed on the side, with a plug-in here and here. STOP IT. Keep your personal website simple, because today that’s what is aesthetically pleasing to most audiences. If you have a bunch of “fluff” (as I call it), you aren’t doing it right.
  2. Remember your brand. While you want to keep things simple, think of color scheme. I use black, grey, white and teal. I added in a black and white photo of Chicago, with a pop of teal at the top. It matches who I am – classic with a pop of fresh air.
  3. Don’t restrain yourself to one topic. I love to write about PR and talk about it non-stop, but you can’t limit yourself. You’ll just end up with a lot of writers block.
  4. Add in your resume and portfolio. While my portfolio section needs refining and I need to add in my recent resume, those sections are so crucial to a personal website. If you’re not a blogger, make sure those two sections are organized and always up to date. If you have a blog, also keep up with it once a month to show that you didn’t forget about your website.
  5. Be social. If you are a college student looking for a job in business or communications, the time is over for being inappropriate on social media. Private social media profiles are only a small hurdle for HR people. Get out of the shadows and put a Twitter or Instagram feed on your personal website – it makes it easier for an employer to find out who you really are online.
  6. Buy your domain. If you’ve had your website for over a year, buy your domain. I recently did, and on WordPress it cost $21. Not too bad if you ask me. Now no one else can have kellymshayes.com.
  7. Content is king, and remember to not use the oxford comma. Give up on MLA and APA – those are in the past and AP Style is your new friend. Also do yourself a favor, stop using the oxford comma – people don’t like it. Trust me, I edit out the oxford comma all the time.

In the end you want to keep everything fairly simple. Don’t have a long, artistic bio. Just say who you are, what you’ve done and how you’re going to be a kick-butt employee some day. You’re obviously not a slacker because you have a great personal website, so run with it and success will follow.

quote

I can’t wait for big-city living where the cobblestones won’t put my heels into an early grave.

x Kelly

True Confessions: Addictions of a PR Girl

Image Credit: Google

Image Credit: Google

These are the true confessions of a PR girl facing addiction problems… in reality these are addictions many people have but for the purpose of this article I’m sharing mine. Now working in public relations or studying public relations is very stressful and we tend to create habits that may or may not become a problem. Don’t believe me? Well maybe reading my addictions will help you see that you may have a problem. Don’t worry though! There are many others in the same boat.

1. Diet Coke. I started this habit in Ireland when every morning I would go to the little connivence mart outside my apartment and order a fresh croissant and a diet coke. I actually started a trend among other interns but the truth is: diet coke tastes great in the morning! I think it’s the bubbles. It also has caffeine so instead of waiting for your Keurig to make your carmel latte, you just grab a diet coke. That was easy.

2. Coffee. Diet coke isn’t that strong and at 3 p.m. coffee just gives you the added push for the rest of your day. I’ll drink one at 8 a.m., maybe one at 5 p.m. or even 8:30 p.m. and if I’m going to be up really late I make the 11:00 p.m. coffee cup. This is an addiction many people have but when you get coffee just because you feel like it, not because you need it, Houston we may have a problem. I try to limit this one but tonight I couldn’t help myself, oh well.

3. Twitter. Facebook is so high school, it’s all about Twitter and checking your Twitter constantly. I can’t go one hour without checking my Twitter feed. When there are times where no phones or electronics are allowed, other than an airplane, I start to go through withdrawal. Is it a problem? Yes. But at least I’m not alone and have many others all around me with this problem… I’m looking at all of you Scripps kids. But hey, public relations people are paid to go on Twitter so it’s a healthy and lucrative addiction.

4. Gmail. I check my email more than my Twitter. I am one of those weird people who love to get emails. I don’t care if it’s not relevant but I organize it with labels and folders, making it 10 times more fun. I can also check out my Google Calendar, which is crucial for time management purposes. Do I feel bad constantly checking my email? Well if I’m not on vacation, out with friends, celebrating a holiday or with family, no not really.

There are many other things I could say I’m addicted to like Pinterest, reading blogs, my iPod (never go anywhere without it) and my bed but these were my top 4. If the world ended tomorrow, I feel like me and many other public relations people would be a little lost as we go through withdrawal. But at least I admit I have a problem. These are my true confessions of a PR Girl addicted to beverages and the internet. That basically sums it all up. What are your addictions?

x KMSH