Tag Archives: Twitter

#Esurancesaves30 and gains 1 billion Impressions

So if you watched the Superbowl this past Sunday, you should already kinda know what I’m about to talk about. If you didn’t watch the Superbowl, like me, but saw the hashtag #Esurancesaves30 all over Twitter then you may be either really confused or know what’s up. The background on this trending hashtag is that Esurance was the first commercial AFTER the Superbowl had ended. Why is the “after” in all caps and bolded? Well, because Esurance aired their commercial AFTER the Superbowl had aired, they saved 30 percent or $1.5 million.

esurance

How is all of this relevant to Twitter you ask? Well if you used the hashtag #Esurancesaves30 before 1 a.m. PST today, then you have been entered into their sweepstakes giveaway of $1.5 million. I have no idea how long it’ll take them to figure out the winner, because there are hundreds upon hundreds of thousands of entries. You were able to enter as many entries as you wanted until that deadline. I really hope I win, but unless the Luck of the Irish is on my side… it is doubtful. #Sadface.

Why Twitter you ask? Well according to what I have read on the contest, it was easy and many people use it. It’s as simple as that. The winner will be announced on Jimmy Kimmel Live tomorrow night, so this is also all tied together because millions of people will be tuning in. I probably will, just in the very, very slim chance I win. It’s $1.5 million that could pay off my school loans, pay for my parents retirement, I could travel. The possibilities are endless with $1.5 million. I hope the winner spends it well and shares it with those who are less fortunate.

What is really impressive is that the campaign has received 1 billion impressions. Not 1 million, 1 billion. That is one effective and clever PR campaign. Props to the person who came up with it, they should receive $1.5 million for their hard brain work. According to Mashable, Esurance has gained 90,000+ more Twitter followers and there were 200,000 entries within the first minute. Although, the commercial has only received 316,110 views on YouTube. You can’t win them all right?

Well readers, I hope you entered the contest. If you win I hope you share some of your winnings with me, your favorite high-heeled blogger, whose hopes and dreams are much higher than that.

Have a happy Tuesday and keep on the lookout for more blog posts to come later this week!

x KMSH

True Confessions: Addictions of a PR Girl

Image Credit: Google

Image Credit: Google

These are the true confessions of a PR girl facing addiction problems… in reality these are addictions many people have but for the purpose of this article I’m sharing mine. Now working in public relations or studying public relations is very stressful and we tend to create habits that may or may not become a problem. Don’t believe me? Well maybe reading my addictions will help you see that you may have a problem. Don’t worry though! There are many others in the same boat.

1. Diet Coke. I started this habit in Ireland when every morning I would go to the little connivence mart outside my apartment and order a fresh croissant and a diet coke. I actually started a trend among other interns but the truth is: diet coke tastes great in the morning! I think it’s the bubbles. It also has caffeine so instead of waiting for your Keurig to make your carmel latte, you just grab a diet coke. That was easy.

2. Coffee. Diet coke isn’t that strong and at 3 p.m. coffee just gives you the added push for the rest of your day. I’ll drink one at 8 a.m., maybe one at 5 p.m. or even 8:30 p.m. and if I’m going to be up really late I make the 11:00 p.m. coffee cup. This is an addiction many people have but when you get coffee just because you feel like it, not because you need it, Houston we may have a problem. I try to limit this one but tonight I couldn’t help myself, oh well.

3. Twitter. Facebook is so high school, it’s all about Twitter and checking your Twitter constantly. I can’t go one hour without checking my Twitter feed. When there are times where no phones or electronics are allowed, other than an airplane, I start to go through withdrawal. Is it a problem? Yes. But at least I’m not alone and have many others all around me with this problem… I’m looking at all of you Scripps kids. But hey, public relations people are paid to go on Twitter so it’s a healthy and lucrative addiction.

4. Gmail. I check my email more than my Twitter. I am one of those weird people who love to get emails. I don’t care if it’s not relevant but I organize it with labels and folders, making it 10 times more fun. I can also check out my Google Calendar, which is crucial for time management purposes. Do I feel bad constantly checking my email? Well if I’m not on vacation, out with friends, celebrating a holiday or with family, no not really.

There are many other things I could say I’m addicted to like Pinterest, reading blogs, my iPod (never go anywhere without it) and my bed but these were my top 4. If the world ended tomorrow, I feel like me and many other public relations people would be a little lost as we go through withdrawal. But at least I admit I have a problem. These are my true confessions of a PR Girl addicted to beverages and the internet. That basically sums it all up. What are your addictions?

x KMSH

What’s YOUR Brand? Part 4

The last part of my What’s YOUR Brand series and probably the most important part there is. I wanted to end this series by making you think really long and hard…. well not really. This part is about motivation, ambition and your dreams. Part of figuring out who you are is by looking at what you want, what you like and what you expect from yourself. You can’t know what YOUR brand is until you know yourself. If you’re stuck then you just have to wait and figure it out. Usually people don’t know who they are until college and then some people still don’t know. If you’re stuck look at my last few posts of this series and that may help but all in all here’s what the most important part of the series is….

“Unlike a drop of water which loses its identity when it joins the ocean, man does not lose his being in the society in which he lives. Man’s life is independent. He is born not for the development of the society alone, but for the development of his self.”
-B. R. Ambedkar

source: Pinterest

source: Pinterest

Now that you have all of your materials of your brand, all that is left to continue to follow it. You are YOUR own brand. You’re not Sarah or Mike’s brand, you are YOUR brand. I’ve said this countless times but if you need to write it, type it, sketch it, paint it, do it! You have to remember that in this media-reliant world, you aren’t alone. If you think posting that picture of you bonging a beer on Twitter or Facebook for the world to see is a good idea, then I hope you like that being a part of your brand. You should always be yourself but what price would you pay if you weren’t acting as the best version of yourself? You could lose an internship opportunity, a job offer, the respect from your grandmother even (yes some grandmas do use social media). What I want you do to is really express YOUR brand in every aspect of your life. You don’t always have to be on your best behavior, but realize all choices have consequences in some way.

If your thinking about the future and what your dream is, think about who you are and what YOUR brand is. It’ll help you figure out what you want to do later in life. Once you figure that out, motivate yourself. Don’t just sit there and wait for things to happen because remember Newton’s laws? A body in motion stays in motion and a body at rest stays at rest. It can be hard to get up and get going sometimes but it really just takes dedication and passion. Many people forget that if your not passionate about something, you really have nothing. I and many of my colleagues would not have accomplished as much as we have if we weren’t passionate. So I want you to do this to end the series:

source: Pinterest

source: Pinterest

  1. Get up.
  2. Get out.
  3. Get going.
  4. Follow your dreams.
  5. Always stay passionate.
  6. Always stay positive.

Remember these things readers and YOUR brand will be clear, concise and all YOU.

x KMSH

What’s YOUR Brand Part 3: Business Cards

Hey readers here’s part 3 of my “What’s YOUR brand?” series and the focus this week is business cards. Some of you may be thinking, “seriously? business cards?” Yes, business cards are important. Do not think they are some piece of cardboard you hand to people you meet. A business card is a chance for you to be creative and show your personality while still keeping it classy. Now I’m sure you’re thinking what goes on my business card? Where do I have them made? Can I make them myself? What are the limits? Well here’s what I did and what you should do:

Step 1: Research. Like many other steps in to creating YOUR brand, you have to do your research. I did a Google Image search of creative business cards and went from there. I also looked at what my fellow PRSSA and ImPRessions colleagues were doing. I knew I didn’t want to just use Vistaprint or Staples because that’s not personal (in my opinion). My advice is to do a Google search, ask your friends, your peers and your parents then write down a list of what you think you want. Do you want to use your photo? Your special logo? These are all good questions to ask but it helps to write down and map out what you want. NOTE* photo needs to be a professional photo.

Step 2: Design. I used InDesign to create my business cards. I simply clicked the “business card” layout in the menu then made two pages, front and back. I did not map out what I wanted so I had to mess around with it for awhile. I didn’t tend to love any designs that I saw on my Google search so I asked, who is Kelly? What says who I am? First thing that came to mind: my Twitter. Readers, I love my Twitter profile. I found the background photo on Pinterest, it’s NYC Skyscrapers in black, gray and white with pastels… I love it! I also spent forever on my bio and it speaks to who I am so I thought, I’m going to use it. I also used the font that is used on Twitter… it’s an OCD thing. The front of my business card is very plain, as it is gray with a white stripe and my name, email, phone, twitter, LinkedIn, and a few positions.

business cards2

back of my business cards

Step 3: Printing. All that needs to be done here is more research. See where the best printing prices are and the amount you are allowed to print. Remember 500 business cards is A LOT. Try for 100 or less. Maybe 50 if you’re an underclassmen. With Vistaprint, you end up printing around 200-500 business cards, which is way too many. If you have positions on your business cards do not do this because in college your business cards will change at least once a year. Also please do not spend ridiculous amounts on printing, it’s not worth it. A business card can speak to who you are as a person but it’s not worth your minimum wage college job’s paycheck.

Overall business cards are what you want them to be. They can be super simple or extremely creative but it depends on what you want to do and who you want to impress with your amazing business cards. If you’re more corporate, think business. If you’re more agency, fashion, graphics, think fun!

I hope this helps you all in creating your perfect business cards! Part 4 of the final “What’s YOUR Brand?” series will be coming up soon and you won’t want to miss out! Any questions, comments, concerns? Comment below or follow me on Twitter and message me!

I am writing this in my media ethics class right now, while still adding to the discussion #multitaskingatitsfinest.

x KMSH

What’s YOUR Brand?

Hey readers, last week I attended the last of Scripps PRSSA’s PR Bootcamp and the topic was personal branding. Until about a year or so ago, I didn’t know that I was my own brand. Usually when I think of brands I think Burberry, Cheetos, Diet Coke, etc. but not me, myself and I. So what did I learn about how to promote the best YOU brand?

My Twitter profile just screams me with my tagline, background of NYC in pastels and I'm smiling in my "professional photo."

My Twitter profile just screams me with my tagline, background of NYC in pastels and I’m smiling in my “professional photo.”

Step 1: Consistency. All of your social media profiles should match. My Twitter and LinkedIn profile pictures match, as well as the photo I use on the “Who am I?” page on this website. I do have a Facebook but a) I use it for photo purposes/to connect with friends and b) it has higher privacy settings. My photo isn’t the same as my Twitter and LinkedIn but it’s still appropriate and explains me (it’s in black and white). I also have this weird OCD habit about all of my fonts being the same. The font I use for my email is the same font in my resume…. weird right? Well that’s me for ya!

Step 2: Appropriate. Okay, I had to bring this one up. The general rule is that if you wouldn’t want your grandmother to see it then don’t post/tweet it. That can be said for photos as well. If you’re under 21, why would you have pictures of you with alcohol in your hands? It’s illegal and you can lose a job or internship over it. I’m not saying you have to be a stick in the mud but be smart. It’s as simple as that.

Step 3: Make it you. This is something I find many people have difficulties with. It’s great to see that on Twitter you are extremely professional and good at what you do but what are you like? Are you boring? Are you a mild-crazy person? What are your interests/hobbies? I look at Twitter as a place where you should be professional but have fun and make it your own. My twitter is half what I do and half what I like. It’s me. I mean who else would say “Lover of traveling” or “Fashion OBSESSED.” That may be someone else’s tagline but I can say that’s who I am. I’ve been to eight different countries and I browse clothing on Pinterest and Polyvore almost every single day. I also read fashion news and am secretly in love with Fashion Police on E!

When looking at YOUR brand, you really have to think about who you are. Now resumes are another subject I will talk about soon because mine took FOREVER. But just remember to never have a private and public Twitter, because that could mean your hiding something. Be smart and if you are thinking whether that post/tweet is a good idea, just don’t post/tweet it. Lastly, remember that you are your own brand, not someone else’s, so ask yourself: Who is ______________?

P.S. I’m going to Chicago in less than three weeks with my best friend and I cannot wait! Michigan Avenue and amazing food here I come!

x KMSH

Diet Coke ad I made for my graphics class... It's one brand I love because I have at least one a day.

Diet Coke ad I made for my graphics class… It’s one brand I love because I have at least one a day.

#GovernmentShutdown

It’s official once the Associated Press tweets the Government has officially shutdown. Twitter will be a major catalyst within the next few hours as people will be tweeting all night and news organizations will be seeing who can get the better story out first. I did see the New York Times article first, however, you can’t be the Associated Press. Did you readers notice how Facebook lagged posts about it all? Also on Twitter someone tweeted John Boehner’s phone number… I wonder if it works?

While some people will stay in the dark about the subject, like my roommate who didn’t know what a shutdown was, but maybe all of the commotion on social media will finally cause decisions to be made. Unfortunately, people will be affected and offices shut down. All we can do? Tweet, Facebook, Google +, Pin, etc. If our government officials can’t learn to play nice, they should be put in time out with the rest of the four year olds. I’m not saying boast your opinion… if you’re a journalist that’s an automatic DO NOT DO. I’m saying, tweet the hashtag #governmentshutdown and see yourself how a decision like this reaches millions just by clicking a button.

Goodnight readers.

x KMSH

Twitter Tweet Crimes… Just please don’t do it!

tweet

My original idea for this post was social media pet peeves but let’s face it, people will always complain on Facebook. It’s human nature now and it can’t be stopped because that’d be breaking our first amendment rights (#CommunicationLaw #Ethics). So instead of social media pet peeves, I will express what I consider Twitter Tweet Crimes:

1. The Sad Romantic. This person always tweets country music lyrics, sad tweets, I miss you tweets and sudden romantic empowerment tweets “The right person will come one day, just like snow white’s prince #newme.” My best advice: if they are your best friend, advise them not to be this person. Otherwise, unfollow them. #sorrynotsorrythere

2. The Alcoholic: This person constantly tweets about going out, pictures of them at the bar with friends, drinking, dancing on tables, drunk tweets that don’t make sense, etc. This type is widespread throughout college twitter accounts after a peer’s numerous attempt to try to change that with “you won’t get a job with that account” threats. This is true in my opinion and no your account is not totally private. So don’t even try that one. My advice: Just unfollow them. If it’s you committing this Twitter Tweet crime then please think about your future #thinkbeforeyouact.

3. The Retweeter: Do you have your own thoughts? is my only question. My advice: Stop retweeting everything and if it’s someone else unfollow them, or you’ll see all of your tweets on their feed. #morelikerepeater

4. The Complainer: Remember my post about how Blogs aren’t just for complainers? Yes well please rewind, reread and think about that when writing your next tweet. This person will complain about every aspect of their day, especially if they’re busy. Note* not all busy people who say they’re busy on twitter are complaining, but it comes off that way. My advice: Unfollow. If it’s you please remember social media is not your best friend, your mother or your personal diary. Only followers suffer. #StayPositive

I’m sorry if any of these sounded snarky or brash, but I thought I would add a little humor into this post. I have followed, unfollowed and seen all of these types of Twitter Tweet crimes. I have been guilty of one, the complainer about being busy but I didn’t mean to. However, lesson learned. My new hashtag: #StayConfidentStayPositive. Overall, don’t tweet about drinking, doing drugs, your romantic life unless it’s like the Notebook, everyone else’s tweets and how awful your life apparently is. Some people are having terrible days but then you shouldn’t be on twitter about it, that’s what Facebook it for!

I really do think 12 a.m. is my new blog post time. I also have a high heel shoe ceramic figurine on my desk. I painted it when I was 10 and have kept it ever since as inspiration. I have high heels that are too tall to walk in but my hopes in life are much higher than that.

I’ll blog soon!

x KMSH